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A New Era of Forward-Facing Safety

Axkid Up

Axkid Up is our most advanced high back booster seat ever made
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Extended Rear Facing

The safest way to travel
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Swandoo Footrest

Designed for all booster seats, our footrest ensures perfect leg support, promoting proper posture and enhancing circulation
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Swedish Plus Tested Seats

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AVIONAUT SKY AIRFLOW £29900
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BeSafe Stretch from £42900 Regular price £47900 Save £50
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Axkid Minikid 4 Max from £39000 Regular price £46500 Save £75
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AXKID SPINKID £29900
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BeSafe Izi Twist B i-size from £33900 Regular price £45900 Save £120
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BeSafe Stretch B Sale price £39900 Regular price £53900 Save £140
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Axkid Minikid Core £35000
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Axkid One 3 + £75000

Safety & News Articles

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When is my child ready for a booster seat?
When is my child ready for a booster seat?
Feb 17, 2026by Gabrielle Thompson

Latest posts

New Swedish study reveals: Rear-facing saves lives!
New Swedish study reveals: Rear-facing saves lives!
Feb 17, 2026by Gabrielle Thompson
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The Safest Brands

Most of the brands we work with offer rear facing only, Swedish Plus Tested car seats - safety is our top priority.

One to One Support

We pride ourselves on premium aftercare, every purchase includes fitting and installation support.

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Online & In-Store

Our In-store appointments are in Gainsborough, Lincolnshire, however we offer remote support throughout the UK.

From our customers

★★★★★

Great service - both pre and post sale! Responsive and easy to deal with. Very fast shipping. Only regret is not discovering you sooner. Thank you !
Lucy H UK
★★★★★

excellent advice,customer service and after care. Will always use simply safe car seats to buy our car seats and delivery is always fast!
Beth UK
★★★★★

Responded to my (rather silly) question basically immediately without making me feel ridiculous. Amazing value on the safest seats, and extremely quick delivery. Cannot fault the service from Simply Safe at all. Thank you x
AHL UK
★★★★★

Ordered the avionaut stardust for my daughter after advice from Gabi, with just standard delivery it came before the expected delivery date. Easy to install, a great seat for my daughter aswell as very helpful advice before & after sale. Thank you so much!
Catherine UK
★★★★★

I’ve had 2 wonderful experiences with Simply Safe. Gabi is an expert at car seats, her knowledge is incredible. With pregnancy and baby brain I was useless so I was so happy to find this group. She gave me advise on the best seat to buy and it happened to be the Avionaut Stardust. I absolutely love this seat -I’ve bought another one for my partners car. It’s easy to use, compact, so comfortable for my baby, has a long life and guarantee. Both times I ordered the seat was sent out the next day and package was in perfect condition m

I can’t believe Gabi has 4 children and she still helps people for FREE/runs her business a couple weeks postpartum.The negative reviews on here are so unfair, they’re probably from people who don’t prioritise children’s safety and got offended. Thanks for all your help Simply Safe I recommend you to everyone I know.
Lauren UK
★★★★★

Super fast delivery and the after sales service is second to none. Would not go anywhere else to find expert advice and support that these ladies give. Much appreciation for this company - thanks again!
Charlotte UK